Can PR learn from Umair Haque’s Awesomeness Manifesto?
We came across The Awesomeness Manifesto – Umair Haque – Harvard Business Review and frankly we were a little intimidated when Mr. Haque wrote: You might be innovative — but are you awesome? For most, the answer is: no. Game over: in the 21st century, if you’re merely innovative, prepare to be disrupted by awesomeness. How many of us in PR can actually say we are genuinely innovative — much less awesome? Innovation in PR? Yes, we try. Our...
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