Tourism PR – Wildlife Reserves Singapore

Posted by Ying

In 2010, we were given a cross-border challenge when we landed our first project in tourism PR. Wildlife Reserves Singapore (WRS), owner and operator of award-winning tourist attractions, Night Safari, Singapore Zoo and Jurong Bird Park engaged Commas & Industry through its PR agency-of-record, ICON International to raise its brand visibility and profile in Malaysia. The aim was to keep these long-time, and much loved attractions alluring, exciting and relevant to Malaysian tourists. We...