PR for Kuala Lumpur’s Village Vanguard
No Black Tie’s maverick owner Evelyn Hii approached us in 2010 to hatch a PR strategy that would promote nightly shows at the jazz club and gastro bar to a wider audience. Who wouldn’t visit New York’s Village Vanguard if they had a chance? We felt that No Black Tie was Kuala Lumpur’s equivalent. We knew the draw of the smoky (not literally!) jazz club filled with the city’s who’s who isn’t reserved for mature audiences. So we claimed the club’s Facebook page and Twitter handle...
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We Love Colours – Social Media
When Sancora, a Malaysian paint manufacturer approached Commas & Industry to help craft a social media strategy, we hatched the idea to create a global forum for colour lovers, in which fans can share their daily inspirations in life. We created a Facebook brand page which received amazing response. We managed 43,382 fans in 6 months, with thousands of daily interactions. Furthermore, we organised 2 Facebook competitions: 1. Laws of Graffiti Competition A design competition that...
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What’s not to love about tights?
We Love Colors is an online fashion brand based in Miami, Florida. Having seen our work with the other We Love Colours (note the British vs American spelling) they approached Commas and Industry to manage their Facebook Page in hopes of gaining more fans from Asia. The result is satisfying, 6,000 new fans from Asia. Over the course of 3 months, we organised 3 Facebook competitions : 1. We Love Life Photo Contest A photography competition celebrating all the color of daily...
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Tourism PR – Wildlife Reserves Singapore
In 2010, we were given a cross-border challenge when we landed our first project in tourism PR. Wildlife Reserves Singapore (WRS), owner and operator of award-winning tourist attractions, Night Safari, Singapore Zoo and Jurong Bird Park engaged Commas & Industry through its PR agency-of-record, ICON International to raise its brand visibility and profile in Malaysia. The aim was to keep these long-time, and much loved attractions alluring, exciting and relevant to Malaysian tourists. We...
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Selangor No Plastic Bag Day campaign
In 2010, The Selangor State Government launched the Selangor No Plastic Bag Day (xPB) campaign to educate consumers on the environmental impact of indiscriminate plastic bag use and to promote reusable bags as an alternative. Commas & Industry, in collaboration with our partners Storm, were appointed to help communicate the campaign in a way that elevated reusable bags as a common part of everyday lifestyle. In essence, we were hoping to communicate the idea that reusable bags and...
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